Vitality for Academy Sports is a retail environment and visual merchandising concept developed for the activewear brand Vitality. The project focused on translating the brand’s soft, feminine identity into a scalable in-store experience for Academy Sports through spatial planning, branded fixtures, campaign integration, and product presentation.

Designed around muted pink tones, warm neutrals, and clean architectural displays, the concept aimed to create a retail atmosphere that balanced performance, comfort, and lifestyle-driven branding within a large-format sporting goods environment.