Dream Valley Shopinshop

This conceptual retail pop-up was designed for Dream Valley as an immersive in-store installation to showcase their premium bedding line. Inspired by the futuristic aesthetics of a "sleeping lab," the design centers around a circular sleeping pod framed by vertical light fins, creating a soft, glowing halo effect. Interactive digital panels offer dynamic storytelling and product interaction, while minimalist furniture in white and dark blue keeps the space clean and inviting. Positioned within high-end shopping malls, this installation transforms a conventional retail setting into an experimental sleep experience, reflecting Dream Valley’s vision of elevating everyday comfort through innovation and design.